Nothing announces that “Spring has Sprung!” like the visual impact of stunning flowers! In nature, we can occasionally experience the majesty of wildflowers across an open field, when all of the necessary environmental elements align just right. But in the manicured landscape, flowers can become a distinct and powerful design element, but only if the results aren’t left to chance. The Art of Color is one of the essential elements of practicing The Art of Landscaping.
To better understand The Art of Color, we’ve turned to a couple of our resident floral experts, Brian Cox, Senior Account Manager, and Eric Springer, Business Development Manager, of Signature Landscape. These two gentlemen are the talented artists behind some of Kansas City’s most brilliant flower beds that residents and visitors enjoy daily.
Brian and Eric agree that the primary purpose for using annual color is to draw attention to the property and, in particular, to highlight points of interest. When done well, Brian says beautiful floral displays create “bragging rights” for the property; he uses “Drive-by beds” to catch the attention of passersby and “Walk-by beds to create close-up interest and a personal connection”. This aesthetic impact creates value for properties that desire to stand out, such as exclusive Apartment communities, neighborhood entrances, corporate campuses and retail destinations. Eric adds that thoughtful use of flowers “links the property and makes a statement”.
Once a property owner decides that adding, or enhancing, flower displays makes both aesthetic and economic sense, the next thing to consider is how they will actually be used in the landscape. Eric advises that flowers should “complement what’s already there, but not take over” and explains that they provide “a vibrant pop of color that you can’t get otherwise throughout the season.” The right placement and sizing is crucial to achieve the desired impact; Brian looks for sites “near signage, along walks, in park settings and alongside patios”, but stresses that “you need good sun to get brilliant color.” Eric adds that choices of locations also “must consider the space available and what’s around it”. A trained artist’s eye here makes all the difference.
When it comes to actually establishing flower beds, containers, or baskets, here is a checklist of 7 Flower Essentials from Brian and Eric:
Brian and Eric also share similar thoughts when it comes to their #1 Piece of Advice regarding flowers. Brian says “It’s essential for clients to communicate their expectations for flowers and what they like; the designer can then offer ideas on how we can meet those expectations.” Eric elaborates that “I need to understand why they want flowers and the desired impact; value is created when we draw the eye to what you want them to see.”
Artists understand that beauty is truly in the eyes of the beholder. So whether it’s paint on canvas, or flowers in the landscape, genuine artists want to produce work worthy of their Signature!